Lucid Inc. is a documentary & content creation studio led by the creative direction of Anna Sandilands and Ewan McNicol.

Creative direction, film direction, creative strategy, story development & research, production and editorial all live together under one roof. It is the culmination of our different disciplines working closely together that allows us to conceive and produce memorable work efficiently and on brief.

We are always looking for great stories around the world, for ourselves and for our clients. Our story development team works with a global network of journalists and researchers to dig out unique stories and castings for our work.

We've had the pleasure of working with all sorts of great clients and agencies including Nokia, BlackBerry, Apple, Nike, The Gates Foundation, Wieden & Kennedy, and Unilever.

Awards and Mentions

For Nokia, we developed an Effie award-winning campaign strategy 'My Life Is In There' that led to the worldwide advertising campaign 'Everyone'.)

With BlackBerry, we developed a global TV and online advertising campaign that helped change the perception of the company as a brand that is now for both creative business and youth.

Advertising Age said our work for BlackBerry 'is proof that advertising works'.

Huffington Post asked our thoughts on creativity.

Communication Arts featured us in their Advertising Annual and thinks we're Fresh.

Our documentaries have been shown at film festivals around the world, picking up nominations and awards including a BAFTA nomination and a Royal Television Society Award. And some of our photography has earned a temporary home in the National Portrait Gallery in London.