Don’t Just Go There. Live There.
Airbnb – 2016
As a kind of wake up call to the long lines and sightseeing tours of mass tourism, this was Airbnb’s biggest and boldest advertising campaign so far. We filmed in Tokyo, Bangkok, Paris, New York and Los Angeles creating a series of TV commercials to run in most of their major markets. Along with the commercials, additional footage is used on their website and across their social platforms.
This is the anthem spot.