LUCID INC.

Dentsu – 2010

Dentsu asked us to capture and document the essence of the Tokyo HQ, and to help articulate the cultural and philosophical values that infuse the company’s global mission of “Good Innovation”. Our aim was to develop a kit of parts that could be used by offices in Europe, Russia and The Americas to help center the agency itself, and as elements to use in client pitches and capabilities presentations.

We spent two weeks at the headquarters working to capture in film and photography the company’s quintessentially Japanese, meticulous approach to innovation and creativity. “Welcome” is the first film in a series, launched with the opening of the agency’s London office.