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About Us
Lucid Inc. is a documentary & content creation studio...
Lucid Inc. is a documentary & content creation studio led by the creative direction of Anna Sandilands and Ewan McNicol.
Creative direction, film direction, creative strategy, story development & research, production and editorial all live together under one roof. It is the culmination of our different disciplines working closely together that allows us to conceive and produce memorable work efficiently and on brief.
We are always looking for great stories around the world, for ourselves and for our clients. Our story development team works with a global network of journalists and researchers to dig out unique stories and castings for our work.
We've had the pleasure of working with all sorts of great clients and agencies including Nokia, BlackBerry, Apple, Nike, The Gates Foundation, Wieden & Kennedy, and Unilever.
Awards and Mentions
For Nokia, we developed an Effie award-winning campaign strategy 'My Life Is In There' that led to the worldwide advertising campaign 'Everyone'.)
With BlackBerry, we developed a global TV and online advertising campaign that helped change the perception of the company as a brand that is now for both creative business and youth.
Advertising Age said our work for BlackBerry 'is proof that advertising works'.
Huffington Post asked our thoughts on creativity.
Communication Arts featured us in their Advertising Annual and thinks we're Fresh.
Our documentaries have been shown at film festivals around the world, picking up nominations and awards including a BAFTA nomination and a Royal Television Society Award. And some of our photography has earned a temporary home in the National Portrait Gallery in London.
Contact
2915 First Avenue South
Seattle
WA 98134
p. 206.344.3144
f. 206.588.0306
General Enquiries
Projects
BLACKBERRY - TORCH
Rocketman
To introduce the BlackBerry Torch, RIM's most advanced handset to-date, we found an honest-to-goodness rocket scientist. Neil and his team at Armadillo Aerospace use the BlackBerry Torch in their quest to get in to space.
Broadcast television and online campaign, North America
DENTSU - FUTURE MAGIC
WELCOME
To coincide with opening their office in London, Dentsu asked us to help capture the energy, spirit and 'Japanese-ness' of the agency's headquarters and heartbeat in Tokyo.
BLACKBERRY - TORCH
Courier
As part of the campaign to launch the Torch we found ourselves a courier in the hilliest city in America. Fergus uses the BlackBerry Torch to help navigate the city and keep up with his deliveries.
Broadcast television and online campaign, North America
BLACKBERRY - BOLD & STYLE
Sneakers Connoisseur
To launch their Style handset we looked for BlackBerry users who themselves have style. Jesse helps to run Alife, one of the best sneaker shops, period. He also collects them for himself, like a madman.
Broadcast television and online campaign, North America
BLACKBERRY - MESSENGER
Flirt
A worldwide television and online campaign featuring BlackBerry owners - no actors and no scripts - using their own stories to explain why they love BlackBerry technologies. 'Flirt' Features BlackBerry Messenger, a BlackBerry to BlackBerry message service with 'Delivered' and 'Read' message notifications and the ability to send images, videos, music and VoiceNotes. Not surprisingly, it is becoming widely used by the young and beautiful to flirt.
Broadcast television and online campaign, Worldwide
documentary
Missing
What would you do if a loved one went missing? What lengths would you go to find them?
Missing follows the disappearances of Mimi and Truffles and the people who attempt to trace them down and bring them home safely.
Documentary Short.
documentary
Plane Days Trailer
Old friends. Young friends. Lovers and loners. They all wait, hoping to see something they have never seen before. Is it a Virgin? Thai? Singapore? American? They all could be another one for the book. With a flask of tea or a bottle of wine to keep warm, every day is a new day around the perimeter fence at Heathrow. Every day is a plane day.
Trailer for the short film.
documentary
TAKINGS CUTTINGS
Dorothy Bradberry doesn't waste anything. Not a second nor any object - everything is recycled. From the generation that lived through rationing, Dorthy learned to take cuttings - even from garden centres.
BAFTA nominated short documentary.
NOKIA - OVI
Handlebars
This spot was filmed at the Windsor Castle Pub, during a party for the International Handlebar Moustache Club. (The pub owner is also a member.) The joviality and friendship you see is the real thing.
An online film campaign announcing Nokia's mobile offerings collected under the name Ovi.
BLACKBERRY - BOLD & STYLE
Horseman
Jonathan travels the world teaching people how to train their horses with love and respect.
A BlackBerry user as well, we cast him to help explain the features of the new BlackBerry Bold.
Online campaign, North America
BLACKBERRY - MESSENGER
Barber
'BBM' was the first stretch of work for our BlackBerry campaign featuring real BlackBerry users. This work was designed to raise awareness of the messenging service BlackBerry Messenger. While filming in Canter's diner in Los Angeles we discovered the amazing Legend's Barbershop two doors down. Lots of BlackBerry users, Demitrius among them.
Broadcast television and online campaign, North America.
NOKIA - CSR
Social Responsibility
To help define and express Nokia's principle values behind their corporate responsibility efforts, we focused on four company programs in four countries to tell stories that represent the company's heartfelt belief in making positive change.
BLACKBERRY - APPWORLD
Urbanspoon
As part of a campaign to launch BlackBerry Super Apps we cast Jen and Emily, two friends in NYC who run a food blog. As big fans of their BlackBerries and Urban Spoon, they are a perfect fit to explain the new Super App version available only on BlackBerry.
Broadcast television and online campaign, North America
BLACKBERRY - MESSENGER
BBM
A series of online :15 spots to support the longer-form television and online campaigns.
NOKIA - LIGHTS
Lights
We thought light was the perfect symbol for this holiday greeting film we created and produced for Nokia. It was sent by email to everyone on their long Christmas card list.
NOKIA - OVI
Journey
We travelled from the center of London to the seaside at Bognor Regis capturing the everyday glimpses of a car journey. Filmed out of the back of a convertible to give the feeling of an authentic road trip.
An online film campaign announcing Nokia's mobile offerings collected under the name Ovi.
NOKIA - EVERYONE
EVERYONE
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A campaign to define and illustrate Nokia's Very Human Technology. These print ads and brand book inspired the worldwide campaign Design Is for Everyone.