About
Lucid Inc. is the studio of Anna Sandilands and Ewan McNicol. We make films, commercials, photography and other things.
Our work have screened at festivals including Sundance, Tribeca, BFI, and SXSW among others, been curated at MoMA, the ICA London, and the National Portrait Gallery, London. Our feature film Uncertain won the Albert Maysle’s Best Documentary Director Award at Tribeca Film Festival and received critical acclaim from The New York Times, Variety and The Guardian.
We work with agencies and sometimes with brands directly. Our work with brands have been awarded Cannes Lions, One Show Pencils and Webbies, and broadcast during the Super Bowl. We’ve worked for brands including Airbnb, Amazon, Apple, Ford, Google, Meta, and Prudential.
Select awards & press
Webby Nominee 2017
Cinema Eye Awards Nomination, 2015
Tribeca ‘Albert Maysles Documentary Award’, 2015
CPH:DOX ‘Special Jury Mention’, 2015
Cannes Silver Lion, 2014
25 Filmmakers to watch, Filmmaker magazine, 2013
Webby ‘Best Documentary’ winner 2013
The One Club ‘Best Documentary’, 2013
Effie Award ‘My Life is in There’, 2007
BAFTA ‘Best New Work’, 2004
The New York Times - “A mesmerizing documentary”
Variety – “Instantly fascinating” and “gorgeously photographed”
The Guardian – “remarkable documentary”
Ad Age – Michelin’s Globe trotting Super bowl ad
The Hollywood Reporter review of Uncertain
Monocle Radio 24 – Anna & Ewan discuss Uncertain
Seattle Times – How two Seattle Filmmakers made Uncertain
Tribeca 2015 ‘Best New Documentary Director’
Adweek feature Airbnb campaign
Tribeca 2015 Women Directors: Meet Anna Sandilands
The Economist – “a homily on redemption”
Forbes – “welcomes you to Uncertain”
Communication Arts feature Lucid
Seattle City Arts feature Lucid
Huffington Post asked our thoughts on creativity
Clients
Airbnb
Apple
BlackBerry
Burt’s Bee’s
Channel 4
Dentsu
Droga5
Eleven Inc.
Google
Grey
Michelin
Nike
Nokia
PBS
Prudential
Publicis
Samsung
TBWA/Chiat Day
The Gates Foundation
The Weather Channel
Unilever
Wieden + Kennedy
72andSunny