About Us

Lucid Inc. is a documentary studio working with clients on brand-led assignments, and on film projects led by our own interests.

We believe that true, meaningful stories, well-told, make the most lasting impressions.

We aim to create work that has value as a part of culture, engaged within the constant flux of society.

We draw from our backgrounds in advertising, marketing and documentary filmmaking in working with our clients to define creative strategies and express them through story-led work.

We have the pleasure of working with all sorts of great clients including Nokia, BlackBerry, Apple, Nike, The Gates Foundation, Wieden + Kennedy, Grey, Dentsu and Unilever.

We conceive and produce the Meet Me Here collection, and are in production on a feature-length documentary.

Awards And Mentions

The Roper has won The Webby for ’Best Documentary’.

Our Meet Me Here collection wins at the One Show.

We won ‘Best Documentary’ and ‘Best In Show Cinematography’ from The One Club.

We developed an Effie award-winning campaign strategy ‘My Life Is In There’ for Nokia.

Advertising Age said our campaign for BlackBerry “is proof that advertising works”.

Huffington Post asked our thoughts on creativity.

Communication Arts featured us in their Advertising Annual and thinks we’re “Fresh”.

Our documentaries have been shown at film festivals around the world including Sundance Film Festival, been nominated for a BAFTA, and awarded by the Royal Television Society.

Our photography has earned a temporary home in the National Portrait Gallery in London and nominated for an AOP Award. 

Lucid Careers

We are always seeking curious, creative and driven makers and doers who work hard and know no bounds for anything but the best. If you are sensible, sturdy minded, kind-hearted, have a sense of humor and a love for film, you might just be a perfect fit. We would be happy to hear from you. For general employment inquiries please email people@lucidinc.com  

PA / Runner

We often need extra administrative, production and general support. We are always looking for production assistant and runner-types to come in on a freelance basis to help lighten workloads.

Some experience is preferred but more importantly we are looking for keen, self-guided, hardworking individuals.

To Apply:
Tell us about yourself; send us a resume and any other supportive materials or links to: people@lucidinc.com

Qualified applicants will be contacted when needs arise. Please no phone calls or in-person visits.

Story Development

Story development is part of the backbone of our work. We are always looking to work with bright journalists, fixers and story producers both locally and globally to help us research and cultivate story ideas.

We hire story development positions on a freelance basis and are looking for candidates with applicable experience in the field.

To Apply:
Tell us about yourself; send us a resume and any other supportive materials or links to: people@lucidinc.com

Qualified applicants will be contacted. Please no phone calls or in-person visits.

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Featured Story

documentary

THE ROPER

“It's every cowboy's dream. Before I die I want to make it there one time.”–Kendrick Domingue

Meet Me Here

Harrold Little

Harrold Little believes you are not limited by age, only by your ability to imagine.


 


Harrold’s Train Museum in Tyler Texas is the home of all the trains and dreams that he began collecting at the age of seven.


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About Meet Me Here

Meet Me Here is an ongoing collection of short documentary films on People, Places and Things that intrigue us.

Culture

The Early Bird Gets The Mexican Breakfast

Veeeery early in the morning, facing a long drive from Austin to east Texas, we stopped in to Ciscos for a hearty breakfast. We ordered tres Migas and stiff cups of coffee. Our only other company were four cops either starting or finishing their day.

> Read More

Goings On

WEBBY WIN!

The Roper wins The Webby for 'Best Documentary'. If we were one of five best in the world, does this now make us 'best in the world'?

> See More

Projects

BLACKBERRY - TORCH

Rocketman

To introduce the BlackBerry Torch, RIM's most advanced handset to-date, we conceived, researched and cast an honest-to-goodness rocket scientist and BlackBerry user.
This is the unscripted story of Neil and his team at Armadillo Aerospace on their quest to reach space with the help of their BlackBerry Torches.

Broadcast television and online campaign, North America

documentary

Ufologist

Peter Davenport runs the National UFO Reporting Center, a one-man operation fielding phone calls and collecting data from UFO sightings around the U.S. Prank calls, hoaxes, and misguided interpretations mix in with legitimately breathless reports of the extraordinary.
As a quiet bachelor in solitary scientific pursuit, Peter remains something of an enigma in the small town of Harrington, WA.
Official Selection 2013 Seattle Film Festival
Trailer

DENTSU - FUTURE MAGIC

WELCOME

Dentsu asked us to help capture the energy, spirit and 'Japanese-ness' of the agency's headquarters and heartbeat in Tokyo.
'Welcome' is one of the pieces amongst the work we produced, launched to coincide with opening Dentsu's new office in London.

Online and Self-Promotion Campaign
See Case Study Here

BLACKBERRY - TORCH

Courier

As part of our campaign to launch the BlackBerry Torch we researched and cast Fergus, the most charming courier - and BlackBerry user - in the hilliest city in America.
(We were all exhausted by the end of filming.)

Broadcast television and online campaign, North America

BLACKBERRY - BOLD & STYLE

Sneakers Connoisseur

To announce BlackBerry's new flip phone, The Style, we had the challenge of making the classic flip form feel fresh. So we went in search of a BlackBerry user with their own personal style.
Jesse runs and designs product for Alife and is a madman sneaker collector. His easy going, natural manner makes him the perfect unscripted pitchman to refresh people’s opinions - commit to the flip.
So much so that Tom Hanks called and asked for one, and the Style exceeded RIM’s sales expectations.
Broadcast television and online campaign, N.A.
See Case Study Here

BLACKBERRY - MESSENGER

Flirt

To highlight all the features and benefits of BlackBerry Messenger (BBM), we pitched the idea of focusing on the technology's most prolific use - flirting.
Coinciding with Valentines's Day, we researched and cast from the young, beautiful and flirtatious BlackBerry users, and asked them to explain in their words what makes BBM so helpful in increasing one's chances in hot pursuit.

Broadcast television and online campaign, Worldwide
See Case Study Here

documentary

Missing

What would you do if a loved one went missing? What lengths would you go to find them?
Missing follows the disappearances of Mimi and Truffles and the people who attempt to trace them down and bring them home safely.

Official Selection London Film Festival, Silverdocs Film Festival
Trailer, documentary short

documentary

Plane Days

Old friends. Young friends. Lovers and loners. They all wait, hoping to see something they have never seen before. Is it a Virgin? Thai? Singapore? American? They all could be another one for the book. With a flask of tea or a bottle of wine to keep warm, every day is a new day around the perimeter fence at Heathrow. Every day is a plane day.
Winner Best Documentary, Leeds; Silver Cub Nomination, IDFA; Official Selection, Edingburgh Film Festival, Hot Docs, SilverDocs, London International Festival, Vision du Reel Switzerland, Hamburg International Film Festival, Oberhausen Film Festival
Trailer, documentary short

NOKIA - OVI

Handlebars

This spot was filmed at the Windsor Castle Pub, during a party for the International Handlebar Moustache Club. (The pub owner is also a member.) The joviality and friendship you see is the real thing.

An online film campaign announcing Nokia's mobile offerings collected under the name Ovi.

documentary

TAKING CUTTINGS

Dorothy Bradberry doesn't waste anything. Not a second nor any object - everything is recycled. From the generation that lived through rationing, Dorothy learned to take cuttings - even from garden centres.

BAFTA-Nominated
Trailer documentary short

BLACKBERRY - BOLD & STYLE

Horseman

To announce an update to the classic BlackBerry Bold, we enlisted Jonathan, a BlackBerry user who is himself an update on the classic cowboy.
Amongst only a handful of enlightened of horseman, Jonathan travels the world teaching people how to train their horses with love and respect.

Online campaign, North America

BLACKBERRY - MESSENGER

Barber

'The Barber' was a superstar within our first stretch of work in our BlackBerry campaign featuring real BlackBerry users.
While filming in Canter's diner in Los Angeles we discovered the amazing Legend's Barbershop two doors down. Lots of BlackBerry users, Demitrius among them.

Broadcast television and online campaign, North America.

NOKIA - OVI

Journey

We travelled from the center of London to the seaside at Bognor Regis capturing the everyday glimpses of a car journey. Filmed out of the back of a convertible to give the feeling of an authentic road trip.

An online film campaign announcing Nokia's mobile offerings collected under the name Ovi.

BLACKBERRY - APPWORLD

Urbanspoon

As part of the campaign to launch BlackBerry Super Apps we cast Jen and Emily, two friends in NYC who write the food blog Gastronomista.
As big fans of their BlackBerries and UrbanSpoon, they are a perfect fit to explain the new, improved UrbanSpoon Super App.

Broadcast television and online campaign, North America

BLACKBERRY - MESSENGER

Better on BBM

A series of online :15 ads that ran in support of the longer-form television and online BlackBerry campaign.
The spots feature more of the campaign's cast of real, unscripted BlackBerry users that we researched and hand-picked from around the U.S.
See Case Study Here

NOKIA - LIGHTS

Lights

We thought light was the perfect symbol for this holiday greeting film we created and produced for Nokia. It was sent by email to everyone on their long Christmas card list.

NOKIA - CSR

Social Responsibility

To help define and express Nokia's principle values behind their corporate responsibility efforts, we focused on four company programs in four countries to tell stories that represent the company's heartfelt belief in making positive change.

NOKIA - EVERYONE

EVERYONE

A campaign to define and illustrate Nokia's Very Human Technology. These print ads and brand book inspired the worldwide campaign Design Is for Everyone.

See Case Study Here

Happenings At Lucid

Goings On

WEBBY WIN!

05.10.2013

The Roper wins The Webby for 'Best Documentary'. If we were one of five best in the world, does this now make us 'best in the world'?

The Roper wins The W...

“ONE OF FIVE BEST IN THE WORLD”

04.16.2013

The International Academy of Digital Arts & Sciences has announced that our documentary The Roper is "one of the five best in the world". Well, we sure like to think so. And YOU can vote for The Roper (and us) for a People's Voice Award here

The International Ac...

Webby, Baby

04.3.2013

Our very own Meet Me Here has been short-listed for a Webby. Fingers crossed.

Our very own Meet Me...

Starbucks Digital Network

02.21.2013

In the long tradition of cowboys and coffee, Starbucks is featuring our film "The Roper" in their shops nationwide.

In the long traditio...

The Roper at True/False

02.11.2013

"The Roper" has been selected for the 2013 True/False film festival in Columbia, Missouri.

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