About Lucid

Company Profile

 

Lucid is a documentary studio working on commercial assignments and film projects.

Our clients include Apple, Google, BlackBerry, Nike, Unilever, Wieden + Kennedy, and 72andSunny.

We aim to illuminate and document life through distinctive story telling.

Partners

  • Anna Sandilands

    Anna’s aspirations began with an Instamatic her father gave her when she was small. She studied history and photography at university with the plan to become Walker Evans, Studs Terkel and The Maysles all rolled into one. Instead she became an advertising planner—far less glamorous, but not too far off the original mark.

    With 12 years in agency and client-side machinations, Anna founded Lucid to make work based in original stories and real-life characters. As a director she has a keen sense of what makes a story interesting, and can coax most anyone to be a comfortable, natural subject.

  • Ewan McNicol

    Ewan began his career assisting his commercial photographer father at the age of fourteen, seeing the world as a very agreeable child labourer. After graduating film school with a BAFTA nomination, he set off as a documentary and commercials director in London.

    Ewan joined Lucid with the idea of bringing the spontaneity of real characters and real life to the commercial world. As a director and cinematographer Ewan finds the nuance and intangibles that make a story natural and whole.

Awards And Mentions

Studio

Lucid Careers

We are always seeking curious, creative and driven makers and doers who work hard and know no bounds for anything but the best. If you are sensible, sturdy minded, kind-hearted, have a sense of humor and a love for film, you might just be a perfect fit. We would be happy to hear from you. For general employment inquiries please email people@lucidinc.com  

PA / Runner

We often need extra administrative, production and general support. We are always looking for production assistant and runner-types to come in on a freelance basis to help lighten workloads.

Some experience is preferred but more importantly we are looking for keen, self-guided, hardworking individuals.

To Apply:
Tell us about yourself; send us a resume and any other supportive materials or links to: people@lucidinc.com

Qualified applicants will be contacted when needs arise. Please no phone calls or in-person visits.

Story Development

Story development is part of the backbone of our work. We are always looking to work with bright journalists, fixers and story producers both locally and globally to help us research and cultivate story ideas.

We hire story development positions on a freelance basis and are looking for candidates with applicable experience in the field.

To Apply:
Tell us about yourself; send us a resume and any other supportive materials or links to: people@lucidinc.com

Qualified applicants will be contacted. Please no phone calls or in-person visits.

Close

Featured Work

GOOGLE

SOUNDWALKER

“I wanted to see the real faces of Marseille.”–Julie de Muer

Meet Me Here

Dirt Racer

Kilgore, Texas


A Saturday evening at the Lone Star Speedway  with JR, a young circle track dirt racer.


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About Meet Me Here

Meet Me Here is our award-winning, ongoing collection
of short documentary films
on people and places that intrigue us.

Culture

The Minimizers

Four aural pioneers of the 20th century. Four of their greatest compositions. A 60 minute experimental, hypnotic pulse of Minimal Music. For you.

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Goings On

People’s Choice

The Roper has taken home the 'People's Choice Award' from The One Screen! To all of you amazing people who voted: Thank You.

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Projects

documentary

OIL MAN

Jim Rodgers is in the world's oldest profession, "doing business the old school way". In fact,...

documentary

THE ROPER

This is the true story of Kendrick, a young calf roper we met in Louisiana who dreams of one day mak...

documentary

BAVARIANSIM

To save their once-busy logging town from economic disaster, the people of Leavenworth set out to tr...

BLACKBERRY - TORCH

Rocketman

To introduce the Torch, BlackBerry's most advanced handset to-date, researched and cast an honest-to...

BLACKBERRY - MESSENGER

Better on BBM

A series of online :15 spots in support of the longer-form TV and online campaign. Featuring ...

documentary

Ufologist

Peter Davenport runs the National UFO Reporting Center, a one-man operation fielding phone calls and...

BLACKBERRY - MESSENGER

Flirt

To highlight all the features and benefits of BlackBerry Messenger (BBM), we focused on the technolo...

DENTSU - FUTURE MAGIC

WELCOME

Dentsu asked us to help capture the energy, spirit and 'Japanese-ness' of the agency's headquarters ...

NOKIA - OVI

Handlebars

Filmed at the Windsor Castle Pub during a party for the International Handlebar Moustache Club, to a...

NOKIA - OVI

Journey

We travelled from the center of London to the seaside at Bognor Regis capturing the everyday glimpse...

BLACKBERRY - TORCH

Courier

As part of our campaign to launch the Torch we researched and cast Fergus, the most charming courier...

NOKIA - EVERYONE

EVERYONE

A campaign to define and illustrate Nokia's Very Human Technology. These print ads and brand book in...

BLACKBERRY - MESSENGER

Barber

The first in our campaign featuring real BlackBerry users. Demetrius is a barber, and BlackBerry us...

documentary

Missing

What would you do if a loved one went missing? What lengths would you go to find them? Missing...

documentary

Plane Days

Old friends. Young friends. Lovers and loners. They all wait, hoping to see something they have neve...

BLACKBERRY - BOLD & STYLE

Sneakers Connoisseur

To announce BlackBerry's new flip phone, The Style, we had the challenge of making the classic flip ...

BLACKBERRY - APPWORLD

Urbanspoon

As part of the campaign to launch BlackBerry Super Apps we cast Jen and Emily, friends in NYC who wr...

BLACKBERRY - BOLD & STYLE

Horseman

To announce the updated yet classic BlackBerry Bold, we enlisted Jonathan, a BlackBerry user who is ...

documentary

DIRT RACER

A Saturday evening at the Lone Star Speedway with JR, a young circle track dirt racer. Kil...

GOOGLE - SOUNDWALKER

Soundwalker

Julie de Muer sets out to rediscover her city, on foot. Working with our friends at 72andSunny...

Happenings At Lucid

Goings On

People’s Choice

11.15.2013

The Roper has taken home the 'People's Choice Award' from The One Screen! To all of you amazing people who voted: Thank You.

<i>The Roper</i> has...

The Roper at AFI Fest

10.16.2013

We are proud to say that The Roper will be playing at AFI Fest 2013!

We are proud to say ...

The Atlantic

10.12.2013

The Atlantic features Biker Church and Meet Me Here.

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Cinema Eye Nominated

09.26.2013

Anna and Ewan are short-listed for a 2014 Cinema Eye Honors , for "exemplary craft in nonfiction". Previous recipients include Albert Maysles, DA Pennebaker and James Marsh among others. How about that?

Anna and Ewan are sh...

ANNA & EWAN NAMED TO ’25 FACES’

07.18.2013

Filmmaker Magazine name Anna and Ewan to the coveted 25 Faces of Independent Film list as "up-and-comers poised to shape the next generation of independent film". A big honor, and they have every intention of living up to expectations.

<i>Filmmaker Magazin...

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