The State Of Us

Prudential – 2019

In 2018, Prudential published a white paper expressing that a third of the US is struggling financially. Working with Droga 5 and Prudential we traveled the country in an effort to better understand what Americans were going through – a project called ‘The State of Us’. We researched and filmed a series of documentaries and TV commercials taking us to 9 cities and towns. From a town with one of the longest life expectancies (Loma Linda) to the smallest town in America (Monowi).

This is the anthem/ intro film for the campaign.

Adweek ‘Ad of The day’
Creativity ‘Editor’s Pick’
DOC NYC Official Selection
One Show One Screen Awards