Prudential – 2018

In 2018, Prudential published a white paper expressing that a third of the US is struggling financially. Working with Droga 5 and Prudential we traveled the country in an effort to better understand what Americans were going through – a project called ‘The State of Us’. We researched and filmed a series of documentaries and TV commercials taking us to 9 cities and towns. From a town with one of the longest life expectancies (Loma Linda) to the smallest town in America (Monowi).

Our first stop was in Monowi – population 1. Elsie’s story is not only fascinating being the only resident of a town, she also represents a striking finding – 4 out of 5 women will eventually become solely responsible for their finances.

Adweek ‘Ad of The day’
Creativity ‘Editor’s Pick’
DOC NYC Official Selection
One Show One Screen Awards

Related Projects:

Houston – Prudential
The State Of Us – Prudential